Wednesday, April 6, 2011

Theory 5...A Whole New Mind

A Whole New Mind

For our final theory reading, we read exerts from Daniel Pink's A Whole New Mind. In his book, Daniel Pink emphasized the importance of the six senses and tapping more into our R-mode side of the brain--which makes us more aware and sensitive creatures.

Design
The author recommends not just to function but to design.

Story
Instead of providing an argument which could elicit counter-arguments, tell a story which brings us in touch with our primal activity of story -telling.

Symphony
Analysis alone does not allow us to see the whole picture; instead, symphony creates more of an understanding.

Empathy
Use empathy instead of logic. It will create more meaning relationships.

Play
It is very important not to take everything very seriously, playing is an important part of the human experience.

Meaning
The meaning of life and design are more important than collecting artifacts.

In his book, Daniel Pink recommends to have a holistic relationship with design. In order to accomplish this task, one must experience the environment by visiting, reviewing, looking, watching, and thinking about design.

The three design journals I would recommend are:

  • Architectural Digest: It provides many useful information for the design professionals as well as the general public.
  • Design Intelligence: Is a newsletter dealing with the business and strategic aspects for the design professional.
  • Web-Architecture: It is a web-based publication for architects, students, and other design professionals. The web access makes it convenient for professionals in the field to gather information faster.

Lastly, it is important to have a holistic approach to design and incorporate information from other sources in order to be more successful.

Sources:
A Whole New Mind, Daniel Pink, pages 65-99.

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